The LCT Eastern Conference was created to bring the best education imaginable to the Northeast. This year we have outdone ourselves by creating education sessions tailored to individual operators by fleet size. So, whether you are brand new to the industry, or a seasoned veteran, LCT East is the educational forum for you.

We have broken up the sessions by level to you can see which sessions are customized just for you to get the most out of your attendance at LCT East.

ALL FLEET SIZES | SMALL FLEETS & ENTRY LEVEL | LARGE FLEETS & ADVANCED | EMPLOYEE CLASSES

I Survived a DOT Audit - What You Must Know
Presented by Steven Levin, Sterling Rose Limousines
For any operator who already has their ICC authority, or anyone considering obtaining one, you must be aware of the regulations you are responsible to comply with. From keeping personnel records in a locked file cabinet to maintaining copies of drug testing forms, you must be able to provide all the documentation for your inspector. If you can't, the alternative can be costly.

Industry Legislative & Regulatory Report
Presented by Richard Kane, NLA President; Barry Lefkowitz, NLA Director of Government Affairs, and Louie Perry, Vice President, Cornerstone Government Affairs
Every operator must stay informed of the shifting legislative and regulatory trends and the critical impact they wield on chauffeured transportation. Come to this session to learn from the NLA's President and seasoned lobbyists all about the major issues, how they impact your company, and what you can do about them.

General Assembly: Extreme Persuasion
Present by Rick Ott
How do you close more sales, boost repeat business, strengthen customer and staff loyalty, and lead effectively, using simple yet extremely powerful subconscious techniques. This seminar is perfect for salespeople, support staff, managers, and owners who dislike selling.

The NLA and NELA have designed customized hands-on clinics just for you! At these intimate clinics, get PERSONAL attention and STEP BY STEP instructions how to implement information you can plug into your business right away.

Smart Fleet Options & Fuel Management
Presented by Bryan Baker (Dr. Limo), Affordable Elegance Limousine Service & Don Libby, Regal Limousine
Managing your fleet in a way that maximizes your profits and minimizes economic drag has become an art form, especially with outlandish gas prices. Learn ways you can track your fleet financials down to the penny and get the most out of your fuel expenses. The tighter the economy gets, the smarter you must operate. Don't get caught flat-fleet-footed.

Building a Custom Budget Clinic
Presented by Ron Sorci, Aventura Worldwide Transportation
Many start-up operators forget about creating a budget customized right for their business and regret it later. Here's the right techniques for keeping your revenue and expenses organized, analyzed, and corrected to stay right on track.

How To Get Paid On Time and How To Manage Your Receivables
Presented by Jeff Rose, Attitude New York, Inc. and Andrew P. Ross, Gettry, Marcus, Stern & Lehrer, CPA, P.C.
Not getting paid on time or at all by certain clients? Don't threaten them with a collections agency or a lawsuit. It's better to learn a good strategy for cultivating relationships with the staff which can get you paid, and staying on top of all the receivables.

How To Create Your Own National Network With Only a Few or Even NO Cars
Presented by Danny Bacher, Topper Limousine
You don't have to be big to think and operate big. But you better do it. The number of vehicles in your fleet does not limit you to building your own affiliate network. In today's day and age corporate clients want a one stop-shop. If you don't provide them with that one-stop shop someone else will. Learn ways to expand your business reach.

Wedding Packages That Sell! How You Can Easily Double Your Profits
Presented by Matt Silver, Ultimate Class Limousine and Transport
As long as there are brides, there will be limousines. As weddings become more creative and elaborate, opportunities abound for operators to meet the demand with more varied wedding packages and marketing approaches. Learn the latest trends for making the most of this lucrative, mainstay market niche.

Start Up to a Worldwide Company in Less than 2 Years! "Do it Better"
Presented by Bill Faeth, Silver Oak Limousine
How Silver Oak Limousine in Nashville, Tenn., grew from a start up in 2006 to a 20-car, worldwide company generating close to $2 million in sales in less than two years. Learn what has made the company successful, along with bad decisions that had to be corrected. Gain insight on purchasing technology, real estate, fleet size, marketing, and building a national network.

The Most Critical Steps to Take Before Hiring Your First Employees
Presented by Stephen Qua, Company Car and Limousine
There are several key factors to look at before hiring new employees: what positions you should fill first, what you should pay them, benefits and incentives, hiring full time or part time, who to hire and not to hire, and how to protect yourself against lawsuits.

Starter Guide To Exceptional Service
Presented by Christopher S. Quinn, Corporate Transportation Solutions
So you just started out with two or three vehicles and you want to grow up and onward? You have to do it one client at a time. Exceptional customer service equals excellence in this industry, and there's no better time to master it than during the rookie years. One of LCT's most talented Operators of the Year shares some inside tips and experiences that can help you avoid some beginner mistakes.

Easy Web Marketing Basics for the Non-Techie
Presented by Thom Dupper, LimoWebWiz
Put down that phone book and that newspaper. Whether you have one car or 100, If you want to grow, you've got to get groovy with the Web. Customers increasingly exist in an online world, and you better be there to market, take reservations, and get your message out. This session will cover the basics to being Internet savvy and Blackberry beautiful.

You will not be bored! Intensive high-level seminars have been designed to give you new and advanced information. These sessions will skip the basics and dive right into the critical knowledge you need to keep growing and stay on top!

Managing the Credit Crisis While Improving Your Banking Relationship
Presented by Joseph T. O’Leary, Regional Executive for Corporate Banking, Sovereign Bank
Watch out for the routine bias against the credit ratings of limousine operators, even the large companies. This seminar will provide you with the tools you need for getting fair and accurate treatment from banks and other financial institutions, and knowing when it's time to move on.

Corporate Mandates for Green Initiatives
Presented by Elliott Eichenholz, General Motors & Craig McCutcheon, Rosedale Livery Limited, Mark Munoz, Boston Coach, Scott Solombrino, DavEl Boston, Inc.
Operators with corporate clients are getting more pressure to comply with environmental programs during the procurement process and request for proposals. And many corporations want to show their clients a list of suppliers who are also going green. How do you create and package your green program and sell it to corporate accounts?

New Business Ripe for the Taking! How to Take Advantage of Today's Transportation Turmoil
Presented by Richard Kane, NLA President, Michael Renehan, Alliare Limousine Service, Michael Southwick, LTI Worldwide Limousine, Kristen Vasserot, QLS Limousine
Airlines are canceling more flights every day and travelers are scrambling. Corporations are responding to high fuel costs and providing commuter services for their critical employees. These are opportunities knocking for chauffeured transportation operators! Learn how to jump on the bandwagon from this trio of experienced operators who already enjoy big-time revenue streams from niche local business markets.

Improving Labor Relations Before It's Too Late
Presented by Brad Moss, President, East Coast Division, The Burke Group
Presented by labor relations consultants to management, this session will focus on the positive - that is, a positive employee relations program that will help ensure your own company's environment. Among the topics to be discussed are: open and honest communication with employees, timely equitable resolution to workplace concerns, consistent application of employment policies and practices including compensation, exemplary performance recognition and reward.

How You Treat Your Employees = How They Will Treat Your Customers
Presented by H.A. Thompson, Rose Chauffeured Transportation
You want your customers to give you high marks every time they ride with you. How many high marks will your employees - especially your chauffeurs - give you? There's a critical relationship here and it's entirely contingent on how owners and top managers gain their workers' respect. The best service starts with your reservationists, dispatchers, chauffeurs, and everyone else who "touches" your customer. As an owner/manager, you must set the example and create motivated employees FIRST to ensure your customers will get all they want and more. Hear this LCT Operator of the Year explain how to create and implement these customer-winning best practices.

How Your Website Can Be Your Primary Sales Tool
Presented Jeff Nyikos and Frank Pirrone, Leros Point to Point
Your website is more than just an online billboard. It must be the source of your viral influences, from e-newsletters, to blogs, to interactive forums, your website can be more than just a reservation destination. Learn how to sell yourself, get connected, and stay competitive.

EMPLOYEE CLASSES (Separate fee required)

1:30 pm - 5:30 pm
Chauffeur Training Course
1:30 pm - 3:30 pm Basics
Presented by Scott Mezger, Executive Chauffeuring School
3:30 pm - 5:30 pm Advanced Techniques
Presented by Bruce Heinrich, Leader Worldwide Chauffeuring

During this comprehensive 4-hour course these training veterans will lead your chauffeur through the basics, with an overview of etiquette, defensive driving dos and don'ts, followed by advance-level chauffeur training and how to instruct and lead a chauffeur team.

1:30 pm - 5:30 pm
Dispatch/Reservation Course
1:30 pm - 3:30 pm Basics
Presented by Bob Mackasek, Valera Global
3:30 pm - 5:30 pm Advanced Techniques
Presented by Bob Mackasek, Valera Global

This 4-hour workshop will provide an overview of best practices in customer service, reservations, and dispatching. It will be the basis for training your frontline personnel to deliver the ultimate in personalized service and guarantee that your clients will become your most loyal advocates.