Wednesday, October 7
Sessions Set 1: KICK-BUTT SALES TRAINING (Choose One)
9:00am - 10:00am
Fundamental Selling Techniques for the Neophyte Sales Person
Presented by John MacKinnon of Dale Carnegie® Training
Start your sales career the right way – with this intensive introduction to prospecting, selling, closing and more! You’ll come away equipped with the vital, cutting-edge skills you need to achieve your expected sales outcomes and improve your performance even in these especially challenging times.
Selling to Major Accounts: A Strategic Approach
Presented by Ron Zigmont, Dale Carnegie® Training
Learn how to develop a strategic selling plan that will save you time, money and hassles to identify the right account, communicate why your offer matters to them, determine what it takes to assure their long-term relationship, and move them along the pipeline quickly.
Show Me the Money! The Best Growth Markets to Pursue Now!
Presented by Robert Alexander, RMA Worldwide Chauffeured Transportation; Jim Moseley, Trip Tracker; and H.A. Thompson, Rose Chauffeured Transportation
Attend this session to get the straight, up-to-the-minute scoop on today’s top development opportunities from three operators whose own marketing know-how has kept their companies' name on the map for decades. You'll get one load of great ideas that you can take straight to the bank!
Sessions Set 2: TOOT-YOUR-OWN-HORN-LIKE-NO-OTHER! ADVERTISING STRATEGIES THAT BOOST BUSINESS (Choose One)
10:10am - 11:10am
Case for Advertising in a Recession: Do Not Cut Here! Inexpensive Ways to Attract New Customers
Presented by Sara Eastwood-McLean, LCT Magazine and Dave Goldenberg, The Dave and Eddy Show
Advertise like crazy in dire times! Come to this workshop to find out why some of the best in the business hold to this mantra and how you can make it work for your company – without losing your shirt.
Pricing Strategies - Cool Limo Packages That Sell and Other Ways to Keep Rates Up and Book More Business
Panelists: Mark Munoz, BostonCoach; Jeff Nyikos, Leros Point to Point; Jeff Rose, Attitude New York, Inc.
Listen to some of the most savvy operators around share their secrets on how to package – and repackage – chauffeured transportation services all the while keeping pricing and profitability exactly where you want them.
Sessions Set 3: CREATING GREAT BUZZ: CUSTOMER CARE THAT INCREASES LOYALTY (Choose One)
11:20am - 12:20pm
Chauffeured Customers' Care – Dozens of Ideas to Keep in Close Touch with Your Customers (Now More than Ever!)
Moderator: Linda Jagiela, LCT Magazine
Panelists: Deena Papagni, A Touch of Class Transportation, Inc.; Christopher Quinn, Corporate Transportation Solutions, Inc. and Matthew Silver, Ultimate Class Limousine
Top operartors will share one hot tip after another on how you can best care for – aka KEEP – your customers. Take-home value from this one is guaranteed!
Creating The WOW Factor: Differentiate with Enhancements to Your Services That No One Else Knows About
Presented by Jerry Moran, Director of Training, Mohegan Sun; Anthony Patrone, Sr. Vice President of Casino Marketing, Mohegan Sun and Christopher Perry, Vice President, Hotel Sales and Marketing, Mohegan Sun
Come to this session to get another perspective on how to be “the best of the best” in service. Hear the in-house secrets from the Mohegan Sun's senior managers on how to keep customers coming back for more. Cha-ching!
Web Optimization: How to Make it Work for Your Company
Presented by Jon Kayser, InSiteMarketing and Joshua Rockoff, Strike Interactive LLC
This presentation will set you on the straight course for optimizing your website to produce the tangible results that will hit the high note on your bottom line.
Sessions Set 4: ASK THE EXPERTS!
1:00pm - 4:00pm
1:00pm
Moderator: George Jacobs, Windy City Limousine
Panelists: Diane Forgy, Overland Limousine Service; Michael Lindsey, Lindsey Limousine, Inc.; Ron Stein, Exclusive Sedan Service
2:00pm
Moderator: Philip Jagiela, Aries Limousine Service;
Panelists: Jon Epstein, Royal Coachman Worldwide; Trevor Franklin, MTC Limousine & Corporate Coach; Stephen Qua, Company Car and Limousine
3:00pm
Moderator: Jeff Rose, Attitude New York
Panelists: Jon Epstein, Royal Coachman Worldwide; Michael Lindsey, Lindsey Limousine, Inc.; Stephen Qua, Company Car and Limousine
Arrive with your questions at-the-ready for one – or all – of these three “Ask the Experts” sessions. This will be your opportunity to learn from some of the most successful operators in the chauffeured transportation business on how they made it all work. Operations, sales, marketing, technology, management – you name it and they’ll talk about it. Don’t miss your chance!
Defensive Driving & Emergency Medical
In and Around the Vehicle (additional fee of $100-$150 required)
1:30pm - 5:30pm
Presented by Anthony Ricci, Advanced Driving & Security (ADSI)
Part I: We will discuss the Drivers role and responsibilities in the transportation field. Since the mind controls the body we will start this discussion with the eyes and mind and the mental aspects of driving.. We will then explore the physical side of how the body controls the vehicle as well as the laws of physics that govern movement. Each driver needs to understand the why’s behind the hows of driving and how they can be more productive and safer with their vehicle. The client’s safety is number one and keeping vehicles up and running makes the business model work better. Education is the tool that all drivers need to better survive the road ways.
Part II: What kind of a plan do you have in place if a client has a heart attack or just chokes on a strawberry. Are your drivers equipped to handle medical emergencies while in route? Hear how to develop a medical plan and what medical emergencies drivers should be trained to deal with while on the job.
Thursday, October 8
Sessions Set 5: BUSINESS ENHANCEMENT SKILLS TRAINING (Choose One)
9:00am - 10:00am
Managing Chaos: Tools to Set Priorities and Make Decisions Under Pressure
Presented by Richard Kane, International Limousine Service
Hear how to take on an assignment of momentous proportions – and get it right the first time! This presentation will be an operations-central perspective and include details on what it takes to plan, prepare and execute a chauffeured transportation company’s mega-job.
Developing Your Emotional Intelligence
Presented by John MacKinnon of Dale Carnegie® Training
Understanding and improving the connection between emotions and actions is crucial to business and personal success. Get yourself to this session and you’ll be able to actually develop and enhance the skills that will positively impact your work – and, in doing so, tap into a whole new level of achievement for your company.
RFPs: How to Respond Efficiently - and Get the Job
Presented by Kathy Kaminski, Virgin Atlantic Airways, Ltd.
This session will take the mystique out of completing RFPs (requests for proposals) so you only put your best foot forward each and every time you solicit new business. Come prepared to roll up your sleeves – and you’ll take away a template that can be used again and again in your company.
Sessions Set 6: SOMETHING FOR EVERYONE! (Choose One)
3:30pm - 4:30pm
Bus Management Finesse: A Panoramic View
Presented by Peter Pantuso, President & CEO, American Bus Association
Whether buses already are one of your service offerings or you only are just now considering their addition to diversify your fleet, attend this session and you’ll learn from the knee of the President and CEO of the American Bus Association who’ll describe the ins and outs of the bus business and what its integration really can mean to a chauffeured transportation company.
Association Presidents’ Briefing and Discussion Forum: All Invited!
Moderated by Ron Sorci, NLA President
Presented by Kevin Barwell, Limousine Operators of Western New York; Philip Jagiela, Philadelphia Regional Limousine Association, Barry Lefkowitz, Limousine Associations of New Jersey, Michael Pazzaneze, New England Livery Association and Sergio Sanchez, Luxury Base Operators Association
Come to this discussion forum led by the presidents of the Northeast Region’s limousine associations to learn about the local, state and regional legislative and regulatory issues they’re tackling right now. You’ll have ample opportunity to ask your own pressing questions and engage in dialogue with those on the platform as well as your peers in the audience.